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PLAY 60, Play On Grant Application
Presented by the 50 Fund and the NFL Foundation in partnership with KaBOOM!

People don't just want great parks and playgrounds. Kids and families are calling for play everywhere. Balanced and active play should be an easy choice for families, with abundant opportunities for play readily available throughout the normal routines of the day.

Getting enough play time can be especially difficult for children growing up in economically challenged communities. Our goal is to close the opportunity gap for kids in the Bay Area and provide a catalyst that will inspire communities to rethink play in order to ensure all kids get the play they need to thrive.

The playground is not the only place to play. It can happen in moments of downtime. Grocery store lines. Bus stops. Parking spaces. Laundromats. Sidewalks. Even the smallest of places can become playable opportunities.

  • Play Everywhere: Communities should explore making "dead time" (waiting at bus stops, laundromats, walking to school etc.) more playful. Cities have many undiscovered assets that can be used to fill their communities with play everywhere.
  • Proximity Matters: Cities can create mini play destinations "around the corner." When parks and playgrounds are a bus ride away, they become special-occasion locations. Cities need to develop small, modest but right-around-the-corner options with interesting play structures.

PLAY 60, Play On presented by the 50 Fund and the NFL Foundation, in partnership with KaBOOM!, will help applicants in the nine counties of the Bay Area1 create playful transformations of sidewalks and spaces that encourage kids' active play to happen everywhere.

Considering applying? Click the 'Resources' link at the top right of this page to get a downloadable preview of the application, or apply directly by clicking 'Start Application' below.

Start Application

Questions? Email

The 50 Fund

Created to make Super Bowl 50 the most philanthropic and giving Super Bowl ever. 50 Fund will also showcase the Bay Area's innovative approaches to creating lasting solutions for local challenges. To learn more, visit


KaBOOM! is the national non-profit dedicated to giving all kids – particularly those growing up in poverty in America – the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,300 playgrounds, engaged more than one million volunteers and served 8.1 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters: visit or join the conversation at or

The 50 Fund and KaBOOM! will be working in close collaboration to award grant funding. Final grant decisions are made by the 50 Fund Board of Directors. KaBOOM! will operate as the application manager and overall program quarterback, while the 50 Fund will be responsible for contracting with grantees and dispersing grant funds.

Project Examples

For representative examples of the types of projects that will be considered for funding, check out our Pinterest pages for playability and play everywhere. The project examples are for inspiration, however innovative and new ideas are highly encouraged.


On September 23 at 9:30(PST) a 60-minute webinar was held to provide examples of the types of projects that will be considered for funding and to answer questions regarding the application process. 

Did you miss the webinar? 
View the webinar slides.
Listen to the audio presentation. 


September 17, 2015 Official program launch
September 23, 2015 Webinar (9:30am PST)
October 5, 2015 Early Application Deadline
October 19, 2015 Final Application Deadline
October 26, 2015 Early Awards
Week of November 7, 2015 Final Awards
October 26, 2015 - January 29, 2016 Project Initiated


As part of the lead up to Super Bowl, select projects will be featured in media events. The details and logistics for these events will be coordinated between the grantee and the 50 Fund.

Eligibility, Funding, Selection Criteria, and Sustainability

This grant is open to San Francisco Bay Area based municipalities, neighborhood associations, schools, non-profit organizations, businesses and individuals. Applicants must be public agencies or tax-exempt 501(c)(3) nonprofits, OR, MUST partner, through a formal memorandum of understanding, intent, or agreement or the like, with one of these entities to apply for funding.

  • Applicants must propose projects that will provide services to San Francisco Bay Area children, youth, and young adults from birth through 16 years of age who are from low-income households or high-risk communities, including public systems (e.g. foster care or juvenile justice).
  • Strong preference will be given to applicants who are physically located in the community they serve. Please note that each organization can only submit one application. However, it is acceptable to apply for a project that will be implemented at multiple sites.
  • Strong preference will also be given to applicants that are led by Super Communities2. If your city is not a Super Community, sign up to become one.
    • Current Super Communities are: Alameda, Albany, Benicia, Burlingame, Brisbane, Campbell, Capitola, Clayton, Colma, Concord, Cupertino, Danville, Dublin, Foster City, Fremont, Half Moon Bay, Hayward, Hercules, Livermore, Los Altos, Los Gatos, Millbrae, Milpitas, Morgan Hill, Mountain View, Novato, Oakland, Pacifica, Pleasant Hill, Pleasanton, Pittsburg, San Carlos, San Jose, San Leandro, San Mateo, San Pablo, Santa Clara, Santa Rosa, Saratoga, Sausalito, South-San Francisco, St. Helena, Sunnyvale, Union City, Vacaville, Vallejo, Walnut Creek, Watsonville
  • Strong preference will be given to applicants that able to complete their projects by January, 29, 2016. The grant may be the only source of support for a specific project, but if additional funding is required, it must have been secured prior to an applicant proposing the project.

Funding Available

Up to $750,000 is available for this grant program.

  • Funding for projects, programs and events under this grant will be in the range of $2,000 - $150,000, although total project expense can exceed this amount.
    • Proposed projects must have all required funding at time of application (excluding the requested grant amount) and must clearly demonstrate this in the project budget. Applicants that submit requests for projects that have pending or otherwise unconfirmed funding (excluding the grant) may not be considered.
    • Applicants that have projects that are implemented at multiple sites can't exceed $50,000 per site
    • Applicant must secure the permission and necessary permits to implement the project at the proposed site.

Selection Criteria

Only applicants who have submitted complete applications and demonstrate they meet the eligibility requirements will be considered. Key criteria used in the competitive selection process include:

  • Integrates active play opportunities into daily life for children and youth in economically challenged neighborhoods
  • Offers increased access to unique and innovative play opportunities that are easily replicable and well-suited for serving economically challenged neighborhoods
  • A positive impact on low-income families and kids
  • Applicant has the necessary staff/volunteers to successfully implement the project or event
  • Budget is reasonable and feasible for the proposed project scope
  • Ability to complete project by January 29, 2016


PLAY 60, Play On grants accomplish the above while reducing impact on climate change; using resources and materials responsibly; inspiring families to embrace sustainability personally; leaving a positive legacy for the region.

Additional Information

Only applications completed using KaBOOM! online system and submitted between September 17, 2015 and October 19, 2015 will be considered. San Francisco Bay Area includes the following 9 counties: Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma. Please review the PLAY 60 Play On Grant Program Official Rules for full eligibility requirements.

Questions can be sent to

1 Eligible counties include Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma.

2 Bay Area cities interested in celebrating Super Bowl 50 locally in their communities have the opportunity to do so through the "Super Community" program. This program provides Bay Area communities with information and guidelines for hosting and promoting local events during Super Bowl Week.

Learn more by requesting a Super Community program kit today. To register your community, you must work for your local city or town government and have a municipal email address. Super Community kits are now available.